Mobil’s High-Flying Trademark

A red Pegasus soared into Dallas petroleum history in 1934.

 

The Mobil Oil Pegasus perched atop the Magnolia Petroleum building in Dallas from 1934 until 1999, when rust and growing structural issues forced its removal. On the first day of 2000, a carefully crafted duplicate returned to the Dallas skyline.

Thanks to its widespread popularity, Mobil Oil’s high-flying trademark returned to its Texas home with one red Pegasus on each side of a sign painstakingly recreated by the American Porcelain Enamel Company. As the year 1999 drew to a close, the duplicated Pegasus soared again. (more…)

This Week in Petroleum History, December 29 – January 4

December 30, 1854 – First American Oil Company incorporates –

George Bissell and six investors incorporated the Pennsylvania Rock Oil Company of New York. Convinced by natural seeps that oil could be produced in northwestern Pennsylvania, Bissell formed this first U.S. petroleum exploration company “to raise, manufacture, procure, and sell Rock Oil” from Hibbard Farm in Venango County. (more…)

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